DDMA Business Consulting | China Market Entry and Expansion Strategies | Commercial Due-Diligence | Business Strategy Audits | Market Development and Planning Tools

China Market Entry and Expansion Strategies

DDMA Business Consulting brings the full array of robust market research resources – relating to distribution, pricing, marketing, product development, competitive positioning and other aspects of demand creation – all tempered by the extensive operating experience in China.

DDMA Business Consulting services range from scoping the current offerings and recommending the most effective vehicle for entry (JV vs. WFOE vs. License vs. Acquisition) considering the client’s product offering and general market strategy focus to helping the client navigate the regulatory environment to establish entities in China.

When a leading alcohol manufacturer decided it was a priority to enter the largest spirits category in the world (Chinese bai jiu), DDMA conducted the pre-entry category and competitive review, advised on the selection of a local joint-venture partner and the fundamental principles of the partnership, developed and prepared the Business Plan, took the lead in negotiating the Sino-Foreign JV, and provided on-going advice to the operating JV on marketing, sales, product development, and distribution strategies. DDMA Business Consulting also offered one of its principle advisors as a Director on the JV Board representing the interests of the foreign partner to ensure consistency with the business plan as the JV executes its strategy.

Similarly, DDMA Business Consulting was instrumental in the formation and development of an international Economy Hotel brand, including an Executive On-Loan focused on raising capital, planning and budgeting, and marketing strategy.

In another case, DDMA Business Consulting provided a more limited service to Maxxium to obtain its local distribution business license, and has provided on-going, project-based advice to such marketing-intensive like Budweiser and Jack Daniel’s on marketing and communication strategies. Also for Budweiser, DDMA has provided the principal consumer evaluation and market information base for the brand’s entry into Vietnam.