Qualitative Market Research

Our qualitative unit Focus Group China provides big brands in China strategic market research. We manage projects from our Shanghai headquarters across a network of 21 research centers in China.

Regular work includes consumer studies such as brand, packaging and advertising evaluations for clients like Absolut Vodka. We also conduct in-depth interview and focus group research with business decision makers, with particular strength in retail and distribution channels with clients including brands like B&Q and Super 8 Motels.

We offer excellent moderators and international agency trained fieldwork managers to guarantee you get full insights from your stakeholders.

If you cannot attend your focus groups in person, we can stream them live over the internet to you
for free from our state-of-the-art research facilities.

Contact us about your qualitative market research projects in China.