Quantiitative Market Research

DDMA provides clients one of the largest independent research networks in China with research centers covering 21 cities. Using our data collection capabilities, we conduct large scale consumer and trade market research projects.

Our international agency trained directors centrally control and monitor all data collection and quality control at our Shanghai headquarters and in the field across China.

For support with your quantitative market research projects in China please contact us .

We use a variety of different methodologies in our data collection operations including:

  • Telephone Interviewing
  • Face-to-Face interviews: Central Location, Door-to-Door and Street Intercept
  • Online Surveys
  • Mail Surveys
  • Hall Tests

Recent quantitative research projects conducted by DDMA include:

  • Advertising Tests
  • Brand Health Evaluations
  • Brand Switching Studies
  • Concept Screening Tests
  • Concept Tests
  • Customer and Employee Satisfaction Surveys
  • Customer Value Analysis
  • Packaging Testing
  • Product Switching Studies
  • Retail and Channel Evaluation Studies
  • Retail Audits
  • Retail Census
  • Taste Testing
  • Usage and Awareness Studies