Shanghai-based Carrie began her career at Synovate, where she received four years training and certification. She joined our company in 2003, and brings 13 years’ market research experience to the team. As Managing Director for DDMA, Carrie heads our team of researchers across China.

She is highly experienced in leading China research projects. Her credentials include leading a large-scale segmentation study for Anheuser-Busch (a long-term client of ours), with markets including China, Taiwan, Singapore and Hong Kong. Carrie has also led large-scale research studies for Diageo, V&S and Independent Liquor.

Carrie has moderated over 1, 000 focus groups across a wide range of categories in multiple markets around China including FMCG, Personal Care, Finance and consumer products.

Carrie is a native Mandarin and Shanghai dialect speaker, and speaks fluent English.