Shanghai-based Coco began her market research career with Synovate, and received extensive in-house training. She is an expert in complex fieldwork management, and was a CATI supervisor with Synovate.

Her field work management experience includes supervising a customer satisfaction study for Ford Motor and also for China Mobile and a consumption study for Cadbury.

As Operations Director for DDMA, her focus is on quality and accuracy of data. She uses her extensive experience to check and screen our market research.

Coco is a native Mandarin and Shanghai dialect speaker, and speaks English.