V&S Group/Absolut Vodka
New Product Development
Scientific Games
Distribution Channel Consultation
ParkwayHealth
Service Positioning
Icelandic Glacial Mineral Water
Brand and Packaging Evaluation
Purfeel 21 Baijiu
Brand, Taste, Packaging & Advertising Evaluation
Jiannanchun Group
Product Concept, Brand and Packaging Evaluation
Pop Weaver
Product Taste Test
Wanglaoji
Product Taste Test
Anheuser-Busch
Market Entry
Case Study: Anheuser-Busch
Market Entry
Project Objectives:
Anheuser Busch wanted to evaluate a series of entry options into the Vietnam beer market. These options included establishing a wholly owned subsidiary, working through an established importer or distributor or forming a joint venture with a large government owned entity.
Anheuser Busch wanted to evaluate a series of entry options into the Vietnam beer market. These options included establishing a wholly owned subsidiary, working through an established importer or distributor or forming a joint venture with a large government owned entity.
Project Outcome:
As a result of our research, Anheuser Busch launched in Vietnam in 2008 through an import and distribution agreement with the GANNON Distribution Company.
As a result of our research, Anheuser Busch launched in Vietnam in 2008 through an import and distribution agreement with the GANNON Distribution Company.
Methodology:
Focus Group China conducted a series consumer and trade research by including C-suite respondents in key markets across Vietnam to evaluate the strength of local partner’s operations and to determine how Budweiser would fit into existing brand portfolios and business operations.
Focus Group China conducted a series consumer and trade research by including C-suite respondents in key markets across Vietnam to evaluate the strength of local partner’s operations and to determine how Budweiser would fit into existing brand portfolios and business operations.
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