V&S Group/Absolut Vodka
New Product Development
Scientific Games
Distribution Channel Consultation
ParkwayHealth
Service Positioning
Icelandic Glacial Mineral Water
Brand and Packaging Evaluation
Purfeel 21 Baijiu
Brand, Taste, Packaging & Advertising Evaluation
Jiannanchun Group
Product Concept, Brand and Packaging Evaluation
Pop Weaver
Product Taste Test
Wanglaoji
Product Taste Test
Anheuser-Busch
Market Entry
Case Study: ParkwayHealth
Service Positioning
Methodology:
Focus Group China held one-on-one interviews with expatriates from over 15 countries, including a full range of incomes, up to very high.
Focus Group China held one-on-one interviews with expatriates from over 15 countries, including a full range of incomes, up to very high.
Project Outcome:
We then determined final insurance pricing, positioning and package structure. In addition, we developed a strategy for providing insurance at local Shanghai hospitals.
We then determined final insurance pricing, positioning and package structure. In addition, we developed a strategy for providing insurance at local Shanghai hospitals.
Project Objectives:
Objectives were to measure the perceptions and requirements of expatriates and their families in Shanghai on private health insurance and a range of local hospitals for ParkwayHealth to develop and position its health insurance.
Objectives were to measure the perceptions and requirements of expatriates and their families in Shanghai on private health insurance and a range of local hospitals for ParkwayHealth to develop and position its health insurance.
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