V&S Group/Absolut Vodka
New Product Development
Scientific Games
Distribution Channel Consultation
ParkwayHealth
Service Positioning
Icelandic Glacial Mineral Water
Brand and Packaging Evaluation
Purfeel 21 Baijiu
Brand, Taste, Packaging & Advertising Evaluation
Jiannanchun Group
Product Concept, Brand and Packaging Evaluation
Pop Weaver
Product Taste Test
Wanglaoji
Product Taste Test
Anheuser-Busch
Market Entry
Case Study: Pop Weaver
Product Taste Test
Methodology:
We recruited 200 white collar consumers to attend a sensory test at our focus group facilities in Shanghai and Beijing. All were frequent consumers of concession popcorn aged between 20 and 35 years old. Also we researched 32 respondents for focus groups to test their consumption behavior and opinions of the test products.
We recruited 200 white collar consumers to attend a sensory test at our focus group facilities in Shanghai and Beijing. All were frequent consumers of concession popcorn aged between 20 and 35 years old. Also we researched 32 respondents for focus groups to test their consumption behavior and opinions of the test products.
Project Outcome:
We determined the preferred taste and appearance profile.
The product is going to be launched in China mid-2011.
We determined the preferred taste and appearance profile.
The product is going to be launched in China mid-2011.
Project Objectives:
Our objectives were to identify the preferred taste profile for a concession popcorn in terms of overall flavor, butter flavor, crunchiness, and appearance, including kernel size. We were also tasked with identifying the ideal price level for on-premise consumption.
Our objectives were to identify the preferred taste profile for a concession popcorn in terms of overall flavor, butter flavor, crunchiness, and appearance, including kernel size. We were also tasked with identifying the ideal price level for on-premise consumption.
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