V&S Group/Absolut Vodka
New Product Development
Scientific Games
Distribution Channel Consultation
ParkwayHealth
Service Positioning
Icelandic Glacial Mineral Water
Brand and Packaging Evaluation
Purfeel 21 Baijiu
Brand, Taste, Packaging & Advertising Evaluation
Jiannanchun Group
Product Concept, Brand and Packaging Evaluation
Pop Weaver
Product Taste Test
Wanglaoji
Product Taste Test
Anheuser-Busch
Market Entry
Case Study: Scientific Games
Distribution Channel Consultation
Methodology:
Our team identified three key markets. And then evaluated current sales operations in these markets , after which we designed a new approach to distribution, sales and marketing of lottery instant games. In addition, several joint promotional programs were designed and implemented.
Our team identified three key markets. And then evaluated current sales operations in these markets , after which we designed a new approach to distribution, sales and marketing of lottery instant games. In addition, several joint promotional programs were designed and implemented.
Project Outcome:
In the selected markets, sales of instant tickets have increased considerably and continue to expand.
In the selected markets, sales of instant tickets have increased considerably and continue to expand.
Project Objectives:
Scientific Games (SG) is the largest lottery management company in the world. SG established a joint venture with Chinese National Lottery to develop and sell instant scratch games in China. There was a strong need to revamp the existing distribution and marketing network in order to support sales.
Scientific Games (SG) is the largest lottery management company in the world. SG established a joint venture with Chinese National Lottery to develop and sell instant scratch games in China. There was a strong need to revamp the existing distribution and marketing network in order to support sales.
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