DDMA Snapshot Reports

DDMA Snapshot Reports

Each year DDMA conducts a series of research studies on changing aspects of the Chinese market and business landscape. The key findings of these studies are used to generate DDMA snapshot reports. These DDMA reports are released to our clients and partners worldwide.

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China Food Safety and its ImplicationsWhich Countries Have An Advantage In The China Food Market And Why - 2014

Free DDMA Snapshot Report
Release date: March 2014

Data Driven Marketing Asia (DDMA) provides consumer and trade market research to many international and domestic companies in relation to the China market. An area of considerable growth over the past 24 months is with foreign food companies wishing to market and sell their food produce to the rapidly developing Chinese middle class.

DDMA assists these companies in identifying the most favorable brand positioning, in establishing pricing, the development of complete marketing strategies, retail evaluation and in assisting with product launches, particularly via leading online sales platforms.

The opportunities for foreign food companies in China have been boosted further by the recurring food scandals that have plagued the domestic food producers. The result of these food scandals has been a complete erosion of consumer confidence in the credibility of domestic food companies.

The opportunities for foreign food companies in China are vast.

Social Concerns in ChinaSocial Concerns in China - 2013

Free DDMA Snapshot Report
Release date: July 2013

This DDMA snapshot report introduces what are the greatest social concerns held by Chinese consumers and how these have changed since 2009.

Each year Data Driven Marketing Asia (DDMA), conducts a market research study on the lifestyle, influences and concerns of mainstream Chinese consumers. This study was conducted in June 2013 among 512 middle to upper income Chinese consumers in Shanghai.

Baijiu BluesBaijiu Blues in China - 2013

Free DDMA Snapshot Report
Release date: July 2013

Baijiu is the national drink of China and is the largest individual spirit category in the world. Baijiu is made from the solid fermentation and distillation of a mash which is made up of a variety of ingredients including rice, sorghum, beans, corn, barley, wheat, and a selection of other ingredients. The alcohol strength of baijiu generally varies between 38% and 65% and liquid quality varies greatly by producer, region and grade.