Each month DDMA tracks changes in Chinese consumer sentiment and the impact that changes in sentiment have on current and planned consumer expenditure. Expenditure levels are measured overall and across specific product categories of focus. Each month DDMA conducts over 600 interviews with consumers from middle to upper personal income groups across Shanghai, Beijing, Guangzhou, Chengdu and Shenyang. The quantitative research findings are supplemented each month with qualitative insight from focus groups conducted at the DDMA qualitative facilities in Shanghai.
Key Objectives:
- To track changes in the importance of factors and concerns which most influence consumer sentiment.
- To measure changes in how consumers view the health of the economy, job availability and personal financial well being in addition to other relevant economic metrics.
- To measure and track the impact that consumer sentiment has on current and planned expenditure across the product categories of focus (see product categories of focus).
Monthly reports are released on the tenth of each month and can be ordered online from DDMA.
To view the report table of contents please click here.
To download the DDMA Chinese Consumer Sentiment Study Feb 2009 Exec Summary, click here to register with DDMA.
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