DDMA Chinese Consumer Sentiment Study 2009 and Impact on
Personal Expenditure in 2009

The 2009 study is based on 10,000 interviews and is conducted each month across Shanghai, Beijing, Guangzhou, Chengdu and Shenyang. Key measures are updated each month.

Since mid 2008, understanding consumer sentiment and how this changes and impacts expenditure has become an essential tool in business planning and forecasting in China.

This study is relevant to all consumer product categories but focuses specifically on certain product categories.

There are currently two Chinese consumer sentiment reports available:

The 2009 Chinese Consumer Sentiment Benchmark Report: This study is the platform for Chinese Consumer Sentiment tracking through 2009. Based on interviews with 2,500 Chinese consumers which were conducted in January 2009 and supported by qualitative research in early February 2009, this report provides detailed insight into the drivers of Chinese consumer sentiment and the impact of sentiment on personal expenditure.

Monthly Updates: The key measures of the China Consumer Sentiment Study are tracked each month and a monthly report is released. This report tracks the changes in the key drivers and influences on consumer sentiment as well as measuring the impact that levels of consumer sentiment have on the purchase intention for a selection of product categories.

To read the February 2009 key findings and download the executive summary, please click here To read key news releases from these reports, please click here To purchase these reports please click here To learn the benefits of annual subscription to the DDMA Chinese Consumer Sentiment study relative to other purchase models, please click here